PAU Teams Up with Cycling Legend Sir Bradley Wiggins

Cycling Legend to Host Meet & Greet and 50-Mile Cycling Event

PAU, Staffordshire’s leading destination for running and cycling enthusiasts, is thrilled to announce Sir Bradley Wiggins as its newest brand ambassador. To celebrate this exciting partnership, PAU is hosting a series of exclusive events on the weekend of September 28 – 29, providing fans with the opportunity to meet and ride with the iconic cycling champion.

As part of his decision to partner with PAU, Wiggins was particularly drawn to Project PAU and Team PAU, two key initiatives that reflect his passion for making cycling more accessible to all. Through a free online cycling academy and a fully funded junior cycling team, PAU is dedicated to helping young riders who lack the resources or guidance to enter and succeed in the sport. With cycling being an expensive discipline to break into, PAU’s initiatives ensure that young talent, regardless of financial background, can develop skills, compete, and thrive.

“Cycling is a tough sport to access, especially for kids who might not have the funds or support to get started,” said Sir Bradley Wiggins. “What PAU is doing with their free cycling academy and junior team is inspiring. I’m excited to support this mission and be a part of something that’s truly making a difference.”

Saturday 28 September: Meet & Greet at PAU Run & Ride, Trentham
On Saturday, 28th September, between 12 – 3:00 PM, fans are invited to PAU Run & Ride at Trentham Shopping Village for an exclusive meet and greet with Sir Bradley Wiggins. This event offers a rare chance for fans to meet the legendary Tour de France winner, get their merchandise signed, and capture a photo with the man who has inspired countless riders around the world.

Sunday 29 September: Ride with Wiggins – A 50-Mile Cycling Event
“Ride with Wiggins” is an exciting 50-mile cycling sportive starting at Sandon Hall in Stafford from 8 AM. Participants will ride alongside Sir Bradley Wiggins, following a route carefully curated by RideStaffs. With one all-road and one 20% off-road option, this event is designed to challenge and inspire cyclists of all levels. The £50 entry fee includes parking at Sandon Hall, a checkpoint feed at Sugnall Walled Gardens, GPX files, first aid support, and mechanical assistance.

“We are incredibly excited to welcome Sir Bradley Wiggins to the PAU family,” says Paul Ball, Business Owner. “His commitment to excellence, passion for cycling, and dedication to inspiring others align perfectly with our values at PAU. We look forward to an unforgettable weekend with Bradley and our community of cyclists.”

About PAU
PAU brings people together through a shared passion for the great outdoors. With three specialised running and cycling shops across Staffordshire and Cheshire, PAU provides top-quality gear and expert advice. Beyond retail, PAU offers a welcoming café where their local community can gather, refuel, and share their experiences.

Their junior cycling team and free cycling academy nurtures young talent, while Duke of Edinburgh (DofE) expeditions encourage youth to explore while developing crucial skills. PAU also maintains the Grade II Penmaenpool Toll Bridge in Wales, reflecting their commitment to preserving and enhancing outdoor experiences for all.

For more information about the events or to register for the “Ride with Wiggins,” please visit https://www.pau.co.uk/blog/ride-with-wiggins/