Trentham Celebrates Prestigious VisitEngland Welcome Accolade for 2024–2025

National recognition honours outstanding visitor experience and exceptional customer service

Trentham is proud to announce that it has been awarded a VisitEngland Welcome Accolade for 2024–2025, recognising the exceptional standard of customer service delivered through its Visitor Centre. This national honour highlights Trentham’s dedication to creating a warm, memorable, and engaging experience for every guest from the moment they arrive.

Set within 725 acres of historic Staffordshire countryside, Trentham is a unique destination offering something for everyone. Home to the award-winning Trentham Gardens, a unique shopping village, lakeside walks, events, and a wide range of leisure and dining experiences, Trentham attracts visitors from across the UK and beyond. With its combination of natural beauty, heritage, and contemporary attractions, the estate provides a welcoming and inspiring environment for individuals, families, and groups throughout the year.

The VisitEngland Welcome Accolade is presented to attractions that demonstrate excellence in visitor experience, reflecting high-quality interactions, attentive service, and an environment where guests feel genuinely valued. For Trentham, the accolade represents a meaningful acknowledgement of its team’s hard work, professionalism, and passion for delivering outstanding service.

“We are thrilled to have received this prestigious recognition,” said Alastair Budd, Senior Director, Trentham. “This accolade is a testament to the commitment, care, and enthusiasm our team brings to work every day. We constantly strive to raise the bar, listen to visitor feedback, and refine our approach so that every visit feels special. Knowing that this effort is making a real impact is incredibly rewarding.”

Trentham continues to invest in enhancing the visitor experience, from frontline customer service to facilities, accessibility, and ongoing improvements across the estate. Whether guests are visiting the gardens, exploring the shopping village, enjoying seasonal events, or discovering the wider estate, a warm welcome and high standard of service remain central to the Trentham experience.

“We want to extend a huge thank you to our incredible team and to every visitor who supports what we do. This accolade belongs to all of us,” added Alastair Budd.