Local business IL Gusto in Trentham Shopping Village celebrates 20 years of exceptional quality and service

For two decades, the store has been dedicated to offering customers an exquisite selection of high-quality olive oils, balsamic vinegars, and a wide range of premium liquors, spirits, and wines.
The team prides itself not only on the quality of its products but also on delivering a unique in-store experience. Each item is carefully selected and decanted into beautifully shaped bottles, making every purchase a sensory delight. Personalised service is a core value at IL Gusto Trentham, with gift-wrapping and customisation options available to suit individual customer preferences.
Many long-time customers will remember the shop’s early days as “Vom Fass” during its first decade. A successful rebrand led to the birth of IL Gusto Trentham, which has now completed its second decade. The business also relocated – just a few doors away at Trentham Shopping Village – to a custom-designed store that better serves its growing customer base.
The past few years have presented numerous challenges, including global economic uncertainty, two COVID-19 lockdowns, post-Brexit regulatory changes, and the personal toll of cancer affecting both staff and customers. Despite these hardships, IL Gusto Trentham has emerged stronger than ever — recently earning the title of “Best Giftshop in England” at the prestigious England Business Retail Awards.
It’s an achievement the team is proud to bring home to The Trentham Estate, Staffordshire.
Celebrate and win

Customers old and new are invited to join the celebration throughout September by visiting the store at Trentham Shopping Village, Unit 204, Stone Road, Trentham, ST4 8AX.
Shoppers can enter a special anniversary prize draw to win an exclusive SIXTOWNS VIP Package, created in partnership with local craft spirit experts SIXTOWNS, produced by Bros Distillery. The team at IL Gusto Trentham has worked closely with this rising local brand and is excited to offer customers such a unique experience.
Prize: The Spirit Academy Experience for Two
Winners will distil their own bottle of gin, choosing from a variety of botanicals and flavour elements.
The full experience includes:
- A guided introduction to the distillation process
- Full use of professional stills and equipment
- A wide selection of botanicals for flavour customisation
- One 70cl spirit to take home in an “I MADE MY GIN AT SIXTOWNS” ceramic bottle
- 2 x distiller’s serve drinks (choice of London Dry Gin, Pink Gin, Vodka, Spiced Rum, Whisky, or 0% Blueberry & Strawberry Gin — with mixers)
- Unlimited soft drinks throughout
- A delicious charcuterie sharing board
- A guided tasting of various spirits, each with its own story
- 10% off all drinks during the visit
- 10% off retail purchases on the day
Entrants must be 18 or over.
A Heartfelt Thank You
IL Gusto Trentham extends a huge thank you to all the customers who have supported the business over the last 20 years. The store invites everyone to explore its collection of classic favourites and exciting new additions.
Whether shopping for the perfect gift or indulging in a personal treat, IL Gusto Trentham remains a trusted destination for quality and flavour.
